Family Entertainment Center Executive Summary
Family Entertainment is a highly profitable industry that has been growing rapidly over the past several years. This is due largely to a trend within the country of a return to family values. Families are spending more time together and are looking for alternative recreational activities to participate in together. In light of recent events and perceived dangers of travel, families are looking more and more in their own areas for these recreational activities. XXXXX is being created to fill this niche in the XXXX area.
The activities available at XXXXX will center on a world class, natural looking miniature golf course, a family go-kart track, batting cages and a bumper boat pond. The Family Entertainment Center (FEC) is being designed and built by the leading firm in the U.S., Premier Amusement Developers, LLC. XXXX will be responsible for all aspects of construction management and will coordinate the efforts of all subcontractors. The facility will be ready by XXXXX.
Miniature golf is a full-family activity. It is great for parents with small children, is one of the few activities that teens find acceptable to do with their parents as well as peers and dates, and is a great outdoor activity for seniors. Once the course is built, all that is required is routine maintenance to keep it clean and fresh looking. There is virtually no loss of material goods with this business, except for the scorecards.
Go-karts are a fast thrill that promote people to want to ride over and over again. A family can enjoy the go-karts with two-seater karts which enable smaller kids to ride the karts with their parents. A well designed and built track is the ground work for a successful track.
Batting cages brings in the baseball and softball teams as well as the curious individuals that wonders if he or she can still hit the fastball. Cages are great for early in the spring when baseball is just starting and will enable us to open the season early.
Everyone loves water and bumper boats are the way to cool down on that hot day or night. The electric boats today are very efficient and minimize pond cleaning.
A mix of additional activities such as batting cages, video games, rock wall climbing, and remote control boats are being considered to fill out the offerings at XXXXX. Any or all of these may be developed as the business matures.
In addition, an assortment of snacks will be available at the clubhouse. Soft drinks and light snacks such as hot dogs, chips and cookies will provide easy additional revenue. We are not currently proposing a full-service food operation.
The marketing of the business will be done via print media, onsite promotions, a website and a variety of promotional programs aimed at pulling in repeat and special event business. The FEC itself is designed for that goal. Premier has many years of experience in designing and building miniature golf courses, batting cages, go-kart tracks and bumper boats and will be a valuable asset to getting our business started. The location of XXXXX is a key factor. Located on XXXXX, just off of Interstate XX, the site is heavily traveled and has several other businesses within a few miles that will provide great synergies. In addition, the population base of the surrounding communities is ideal for such an operation. Almost XXXXX people live within a 15-minute drive from the site, and almost XXXXX of them are within 10 minutes. The population is largely middle class families.
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