Marketing strategy is the sum of all activities completed as part of developing an organizational marketing strategic plan. While each of the activities has their own subset of strategies, it is the whole of these activities that create the marketing strategies. There are...
Having an understanding of ethical theories in marketing plays two important roles; 1) it ensures that the business is following ethical practices when making marketing decisions, and 2) ethics plays an important role in...
The marketing mix (also commonly referred to as the '4 P's of Marketing') refers to the marketing strategy that a business uses to market to their target market. The marketing strategy consists of...
What is a Marketing Plan
A marketing plan for a company is a distinct and separate document from what is written for a business plan; although there are some shared elements. An organizational marketing plan is...
The marketing concept is an organizational approach based on the belief that an organization exists as a result of its ability to...
Marketing Plan Template
There isn't a single way to create a marketing plan, there isn't a specific format for how it should be presented, but there are...
Five Forces Industry Analysis
Analyze the structure of the semiconductor industry using the Five Forces Model. Assess the attractiveness (profitability) of the industry based on...
In marketing, customers (to include potential customers) are segmented into groups based on characteristics. These customers can consist of individuals, groups, or organizations. Customers are grouped into segments...
Last Mile Delivery Industry Analysis
Last mile delivery is the final leg of a delivery from the warehouse to the customer. Last mile delivery is also referred to as white glove delivery, a term that is intended to convey the level of service the customer can expect when receiving their merchandise. The following is an industry analysis of...
There are a lot of marketing terms that a business owner should become familiar with prior to pursuing their new venture; or while in business. The following is a list of terms and definitions that will help with providing a deeper understanding of how they influence business decisions.
4 Ps of Marketing
Guerilla Marketing -
Integrated Marketing -
Marketing Mix -
Marketing Strategies -
Market Segmentation -
Marketing Techniques -
Network Marketing -
Niche Market -
Product Marketing -
Target Market -
Trade Marketing -
Vector Marketing -
Porter's 5 Forces -
Pricing Strategies -
Pricing Tactics -
Product Life Cycle -
Furniture Business Industry Analysis
This analysis begins with a brief overview of a wholesale furniture retail outlet located in Illinois. The analysis is then divided into three segments; 1) a broad analysis of the furniture industry, 2) an overview of...
Real Estate Industry Analysis
Real estate operations involve the management of real estate. This industry analysis places an emphasis on commercial real estate; property that is specifically zoned, or designated, to facilitate business for...