marketing management

Marketing Management

The marketing concept is an organizational approach based on the belief that an organization exists as a result of its ability to...

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marketing plan

What is a Marketing Plan

A marketing plan for a company is a distinct and separate document from what is written for a business plan; although there are some shared elements. An organizational marketing plan is...

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marketing blog

Article Whiteboard

There are a lot of marketing terms that a business owner should become familiar with prior to pursuing their new venture; or while in business. The following is a list of terms and definitions that will help with providing a deeper understanding of how they influence business decisions.

Affiliate Marketing

4 Ps of Marketing

Guerilla Marketing -

Integrated Marketing -

Marketing Mix -

Marketing Strategies -

Market Segmentation -

Marketing Techniques -

Network Marketing -

Niche Market -

Product Marketing -

Target Market -

Trade Marketing -

Vector Marketing -

Porter's 5 Forces -

Pricing Strategies -

Pricing Tactics -

Product Life Cycle -


customer profile

Customer Profile Characteristics

One of the key elements of a successful marketing strategy is knowing who your target market is; who are your customer’s. Advertising is...

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furniture industry analysis

Furniture Business Industry Analysis

This analysis begins with a brief overview of a wholesale furniture retail outlet located in Illinois. The analysis is then divided into three segments; 1) a broad analysis of the furniture industry, 2) an overview of...

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real estate industry analysis

Real Estate Industry Analysis

Real estate operations involve the management of real estate. This industry analysis places an emphasis on commercial real estate; property that is specifically zoned, or designated, to facilitate business for...

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